Customize Your Facebook Business Presence

You can maximize your effort and channel your visitors more effectively with a custom Facebook business page.  Here are some examples from some of my recent projects… [Read more...]

Thanks to Al Spaulding the Social Media Management Machine!

Twitter Badge 1 Thanks to Al Spaulding the Social Media Management Machine!
Image via Wikipedia

Social media engagement and visibility for my various projects have been greatly enhanced by Al Spaulding. Their Social Media Management and Marketing services have made my efforts more lucrative, efficient and the results are excellent. Their services go well beyond mere gains in Twitter followers and Facebook likes. They get users to respond and interact more via various tactics which have boosted our Click Through Rates and even Sales Conversions. Some of the many social campaigns we have them assisting us with include;

Also, a major consideration for us were the horror stories of companies getting bad press and banned from Twitter from mis-steps in the social realms so appreciate the extra care and diligence Al provides to prevent liabilities. My team and I highly reccommend Al Spaulding’s Social Media Management and Marketing services.

 Thanks to Al Spaulding the Social Media Management Machine!

The Reach of Social Media – Communication Evolved!

Here is an excellent video illustrating the transformation of communication that Social Media has brought us. Its power to reach billions instantly is only one of the advantages. If your business does not learn to leverage it, your competitors will use social media marketing against you.  Check out the video by Socialnomics

Google Class Action over Buzz Settled!

29578v7 max 450x450 Google Class Action over Buzz Settled!
Image via CrunchBase

I like Google (GOOG) but they are not perfect.  They made some massive missteps with our personal data and I hope many other Social Networks take heed because a settlement like this could easily kill smaller companies. And its a great reminder for all of us to keep an eye on personal data online.  Setting up  ”Google Alerts” for your name, business name and URL‘s is a good start.  Here is the settlement letter…

Google rarely contacts Gmail users via email, but we are making an exception to let you know that we’ve reached a settlement in a lawsuit regarding Google Buzz (http://buzz.google.com), a service we launched within Gmail in February of this year.
Shortly after its launch, we heard from a number of people who were concerned about privacy. In addition, we were sued by a group of Buzz users and recently reached a settlement in this case. [Read more...]

Social Media Marketing: Tip of the Day

TweetDeck logo Social Media Marketing: Tip of the Day
Image via Wikipedia

“Upgrade HootSuite account and install the “Hootlet” for Google Chrome Web Browser

There are literally dozens of tools out there right now that say you can manage social media marketing campaigns (and get good analytics) but for everyday people and small businesses I say use HootSuite.  Unfortunately though, my Android and Ipad Apps for HootSuite still seem to be a bit behind TweetDeck, but I am still testing.

Also, dont just take my word for it.  Try some of the top social media marketing and management tools and let me know what you think;

 Social Media Marketing: Tip of the Day

Does Social Media Marketing / Optimization Work? Yes, Here is More Proof.

Social Media Marketing Proof Chart Oct 2010 Does Social Media Marketing / Optimization Work? Yes, Here is More Proof.

Social Networks Can Drive Traffic Like Search

The first thing other interactive agencies may cite now in terms of social media marketing proof is the Old Spice Guy viral campaign but here is a great chart I ran across while reading this article on Mashable called 4 Winning Strategies for Social Media Optimization and a report called Social: The Next Search from Gigya.

Both are definitely worth reading if you are in the space and I am sure to be referring to both several times myself.   As you can clearly see in this chart created with data from Compete that social networks are excellent drivers of traffic.  A fact that must scare the hell out of Google (GOOG).
29578v7 max 450x450 Does Social Media Marketing / Optimization Work? Yes, Here is More Proof.
Image via CrunchBase
I’m not one to mince words, so I tell my clients that social media connects a brand with its customers in new ways which will definitely facilitate sales if the brand is good.  But on top of that, all is fair in love, war and business so when new weaponry emerges you must get acquainted with it before your competitors leverage it against you.
Here are a few other useful articles on the subject I have handy.
 Does Social Media Marketing / Optimization Work? Yes, Here is More Proof.